// Hello, world! I'm
Hrach Babayan
Full-stack developer with 6+ yearsbuilding custom WordPress themes, plugins, and headless architectures for US & EU agencies. I turn Figma → pixel-perfect production code, ship plugins, and integrate services like Algolia, Stripe & HubSpot.
I build things
for the web.
I'm a Senior WordPress & Full-Stack Developer based in Yerevan, Armenia, specialising in turning complex Figma designs into fast, accessible, pixel-perfect front-ends — both traditional WordPress and fully headless Next.js architectures.
My stack spans the full spectrum: PHP 8 & WPGraphQL on the back-end, React & TypeScript on the front-end, and a strong DevOps mindset using Pantheon, Lando, and Git-based CI/CD pipelines.
I obsess over Core Web Vitals, WCAG accessibility, and maintainable code. I've shipped enterprise healthcare platforms, global QSR brand tools, and corporate investor sites that serve millions of users.
When not writing code, I'm exploring AI-assisted development with Copilot, Cursor & Claude.
"React", "TypeScript",
"PHP 8", "GraphQL"
My tech stack.
Where I've worked.
- Lead developer on custom WordPress themes for US and European agency clients, converting Figma designs into responsive, accessible, pixel-perfect front-ends.
- Delivered enterprise healthcare platforms — phreesia.com, immunize.org, networksolutions.phreesia.com — with custom Gutenberg blocks, ACF-driven layouts, and WCAG-compliant templates.
- Architected a reusable plugin framework: custom post types, REST endpoints, role-based access, and admin UX.
- Integrated Algolia, Mailchimp, HubSpot, Google Maps, SSO and automated deployments on Pantheon.
- Optimised Core Web Vitals via lazy loading, critical CSS, and asset bundling — lifting Lighthouse scores into the 90s.
- Building headless WordPress back-ends paired with Next.js / React front-ends using WPGraphQL and typed GraphQL queries for fully decoupled architectures.
- Delivered wisertech.com & investor.wisertech.com — WordPress CMS with Next.js front-ends — including ISR, dynamic routing, preview mode, and SEO-safe static generation.
- Translating Figma components into reusable React / TypeScript UI with Tailwind while preserving editor flexibility on the WP side.
- Engineered and shipped the Algolia-powered store locator & search for fiveguys.com — one of the most visited QSR sites globally — covering index pipelines, faceted filters, geo-search, and front-end rendering.
- Integrated Algolia with WordPress via a custom plugin: background sync, webhook triggers, schema-mapped records, and admin configuration UI.
- Collaborated with agency product, design, and QA teams; shipped through staged environments under strict release windows.
- Built and customised WordPress sites for international clients — custom themes, plugin extensions, WooCommerce stores, and performance tuning.
- Owned client relationships end-to-end: scoping, estimates, delivery, and post-launch support.
- Started as a junior developer and progressed to shipping full client projects — custom themes, plugin additions, and third-party integrations.
- Built the deep hands-on foundation in PHP, WordPress core, and front-end engineering that powers my work today.
Things I've built.
Background.
// education
// languages
Let's work together.
I'm currently open to new opportunities — full-time, contract, or freelance. Whether you have a project in mind or just want to chat, my inbox is always open.